Pfister | St. Gall | Schwitzerland | Sales area total: 7’700m2

dioma ag was mandated to redesign the whole retail space and develop a new, innovative Visual Merchandising concept for the furniture stores Pfister. In this new sales environment (4 style collections) a 335m2 central area was defined under the name "Pfister Lobby," enbodying a multifunctional meeting place. The reception, consultation table and workstations, cash registers, information, snackbar, café, cosy lounges and of course the 4 style collection shop windows, are specifically located in this area.