Conception, development and planning of a new shop concept for Cut & Color, a Swiss hairdressing salon chain with a unique self-styling concept. Implementation for a new branch in Zurich with the aim of an adaptation throughout the branch network. Dioma ag developed the interior and design concept (look & feel: colors, shapes, materials, furnishing); Rebranding of the logo; graphics in terms of key visuals (photo shooting and graphic director), as well as the emotionalisation.