DAILY Migros Aare | Welle 7 Postparc Zentrum | Berne | Switzerland
Opening of a new and innovative Migros food concept: DAILY simply good food. Development, creation and realisation of a new Visual Merchandising concept for the takeaway gastronomy floor of the Migros super market. The offer consists of freshness, authenticity and many innovative recipes from the healthy food field.
The emotionalisation concept visually supports the message of the assortment and integrates with its choice of requisites not only suitable articles from the Migros specialty markets Micasa and Do-It-Garden but also food items from the supermarket.The resulting Cross Merchandising creates an exciting and emotional impact at the POS and generates new cross references to the other specialty markets within the Migros group.
Opening 8 August 2016.